Turn Email Into a 30%+ Revenue Channel

We build lifecycle systems for supplement & beauty brands that want stronger repeat purchases and less reliance

The Common Problem

Most Brands Send emails. Few build systems. If email; is under 20-25% of your revenue , you likely have:

- Weak post-purchase flows

- No structured retention plan

- Campaign-heavy strategy

- Little segmentation

- Revenue leaking after first purchase

Our Solution

We build a 90-day lifecycle revenue system. Not a random campaign. A structured rebuild focused on:

Increasing first-purchase conversions

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Improving Repeat Purchase Rates

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Growing email's total share of total revenue

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The Process

1. Audit & Plan (Week 1)

We analyze your current email performance and map a 90-day revenue plan

Build Core Flows (Weeks 2-6)

Welcome, abandoned cart, post-purchase, replenishment, winback flows.

Optimize & Grow ( Weeks 6-12)

Refine campaigns, segmentation, and focus on increasing revenue from your existing list.

Why Work With Us

90 day focused builds

- No endless retainers. Clear direction from day one

Revenue First

-We measure success by how much email contributes to total revenue

Built for Repeat Sales

-We strengthen the parts of your system that drive second and third purchases.

FAQ

How is this different from a typical Email Agency

Most agencies focus on sending campaigns. We focus on rebuilding your lifecycle so email becomes a larger, more reliable share of total revenue.

How long before we see results?

Most brands see improvements within the first 30-60 days as core flows are rebuilt and optimized.

Do you require long term contracts?

No. Although we do offer and longer term contract after your build cycle is completed it is not required commit to. We operate in structured 90 day build cycles with clear deliverables and goals.

What revenue level do weed need to be at?

Typically a 30k+/mont. You need enough traffic and data for lifecycle improvements to move the needle.

MEET THE FOUNDER & CEO

Hey, I'm Naj!

II'm a marketer and creative with 6+ years in agency work across digital marketing, content production, and brand growth. After working with teams and clients like Timberland, Spotify, UnitedMasters, and Bulleit Whiskey, I shifted deeper into lifecycle marketing, building email + SMS systems that increase retention and revenue without relying on more ad spend.
Now I’m building PathwayIO, where I help brands tighten their core flows, improve deliverability, and create campaigns that actually move the needle.